Imagine this: You’ve set up a beautiful website for your waxing or beauty business, added all your services, and even shared your link on social media. But when someone searches for “Hollywood waxing near me” or “best brow lamination,” your website is nowhere to be found.
Frustrating, right? 😩
Many small business owners assume that having a website is enough to get found on Google. But the truth is, without SEO (Search Engine Optimisation), your website is like a hidden salon with no sign outside! If Google doesn’t understand your website, it won’t show it to potential clients.
So, why is your website not bringing in clients, and more importantly—how can you fix it?
3 Reasons Why Your Beauty Business Isn’t Ranking on Google
1. You’re Not Using the Right Keywords
Think about what your dream clients type into Google when they’re looking for services like yours.
If someone searches for:
“Bikini waxing near me”
“Best brow lamination in [your town]”
But your website only says: “I offer waxing, facials, and beauty treatments” without actually including the words people search for, Google won’t know to show your site!
The Fix? You need to include the right keywords naturally throughout your website—on your homepage, service pages, and even in your page titles.
2. Your Website Isn’t Optimised for Google
SEO isn’t just about keywords—it’s also about how Google reads your website. If your site is missing key SEO elements like:
Slow loading times (a big issue if you have large, uncompressed images)
No proper page titles or descriptions (Google uses these to rank your site)
Not mobile-friendly (over 60% of people browse on their phones—Google ranks mobile-friendly sites higher)
The Fix? Your website needs proper SEO structure to make sure Google can read and rank it.
3. You’re Not Updating Your Website
Google loves fresh content. If your website hasn’t been touched in months, Google assumes it’s not active or relevant.
The Fix? Adding regular updates—like blog posts, FAQs, or updating your service pages—helps show Google your website is active, boosting your rankings.
So, What’s the Best Way to Fix Your SEO for Salons?
You could spend hours researching SEO, tweaking your website, and hoping for the best… or you can take action today with one of these easy solutions:
1. Get My Free SEO Guide (For DIYers)
Want to start improving your SEO yourself but don’t know where to begin?
My FREE SEO Guide walks you through the essential steps to get found on Google—without the overwhelm.
2. Done-for-You SEO Package – £120
If DIY isn’t your thing and you’d rather let an expert handle it, my Done-for-You SEO package is perfect.
I’ll optimise your website so Google knows exactly what services you offer.
Keywords added in all the right places
Titles & descriptions optimised
Basic SEO setup done for you
Message me to book your Done-for-You SEO for £120!
3. SEO Audit & Strategy – £160
If you already have a website but aren’t sure why it’s not ranking, my SEO Audit will pinpoint the exact issues and give you a step-by-step action plan to improve your rankings.
Full website SEO audit (checking structure, keywords, speed & more)
Google My Business optimisation included (if you have a local business)
Personalised SEO strategy to help you rank higher
Book your SEO Audit for £160 and get a clear roadmap to better rankings!
Want More Clients Finding You on Google? Let’s Fix Your SEO!
Your dream clients are searching for beauty services like yours—but if your website isn’t optimised, they’ll book with someone else instead.
Grab your free SEO guide here → https://www.zpdigitalhub.co.uk/free-seo-guide-download
Want me to handle it?
Book your Done-for-You SEO for £120!
Need a strategy? Let’s do an SEO Audit for £160!
Message me or visit www.zpdigitalhub.co.uk to get started!
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